P.L.U.T.O

The music industry isn’t a fairytale. It’s a damn battlefield. And if you think raw talent alone is enough to get you to the top, you’re already fucked.

I sat down with the powerhouse behind I Swim With Sharks Inc., a company that doesn’t just talk big but actually delivers, making sure artists don’t get chewed up and spit out by an industry that doesn’t give a damn about them. What they had to say? Well, if you’re an artist, you might want to pay the fuck attention “This Industry Will Eat You Alive”

The team at I Swim With Sharks Inc. didn’t mince words. “Too many artists think uploading their music to streaming platforms is enough. It’s not. That’s the bare fucking minimum.”

Think about it—there are millions of songs dropping every damn day. So why the hell should anyone care about yours? Without the right strategy, the right connections, and the right people behind you, your music will sink straight to the bottom of the ocean, never to be heard again.

“This game isn’t about luck. It’s about power moves. It’s about getting in the right rooms, making the right plays, and understanding that without a real team behind you, you’re just another struggling artist begging for attention.”

I Swim With Sharks Inc. doesn’t beg for attention. They demand it. And that’s exactly what they do for the artists they work with. Major Distribution? They Own That Shit.

A lot of these so-called “industry insiders” will sell you a dream—convince you that they have “connections” and that they can “help” you get your music out there. But when it’s time to actually make shit happen, they disappear faster than your budget.

That’s not what happens here. I Swim With Sharks Inc. isn’t just another middleman—they’re tapped into the real power players. Check the receipts:

• RocNation Distribution

• Sony’s The Orchard

• Symphonic Distribution

• KMG Distribution

• LiveMixtapes

• Universal Music Publishing Group

That’s not talk—that’s execution. If your music isn’t being distributed through channels like these, you’re already behind.

“We release your music with a purpose “, “We don’t do bullshit streams. We don’t do fake numbers. We get your music into the right hands, with the right people, so you’re not just another independent artist screaming into the void.”“DIY Only Gets You So Far—Then You Drown”

Look, being independent is great. Owning your masters? Even better. But independence doesn’t mean struggling in silence.

“We see it all the time—artists running in circles, trying to figure out everything themselves. They think if they grind hard enough, something will ‘just happen.’ But here’s the truth: this industry doesn’t reward hard work—it rewards smart work.”

And smart work means having the right team.

At I Swim With Sharks Inc., they give artists:

✅ Industry education – So you don’t sign some dumbass deal that screws you for life.

✅ Real networking power – So you can stop begging for features, placements, and meetings.

✅ Strategic rollouts – So your music actually gets heard by the right people.

✅ A creative-first environment – So you can focus on making hits, not chasing clout.

And most importantly? Several  artist I talked to on their roster have verified ” THEY CARE , THEY ACTUALLY DO WHAT THEY SAY & THEY FUCKING CARE ”  

This industry is cutthroat as shit. And while you’re out here trying to “figure it out,” someone else is getting the right backing, the right distribution, and the right exposure—which means they’re taking the spot you thought was yours.

So, in my opinion Artists,  you’ve got two choices:

1. Keep floating in the middle of nowhere, praying that someone finds your music.

2. Swim with the fucking sharks and make real power moves.

“This industry doesn’t wait for anyone. You’re either making shit happen, or you’re watching someone else do it.”

Your call.